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How Does Tinder Make Money

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Tinder is one of the hottest dating apps in the world today. If you are a young guy/girl looking for relationships, there is no way you haven’t heard about Tinder. It is the holy grail of online daters all over the world. We all know that. But, do you know the business model behind the world’s most used dating app? In this article, we are going to answer one of the most asked questions related to Tinder –

“How does Tinder make money?”

The basic earning model of Tinder is simple. You keep liking girls/guys on Tinder till you reach a certain limit. You will have to pay for being able to like more. This is the basic model of earning that Tinder uses.

However, for the sake of better understanding, you can read about all the different models of earning in the Tinder Business Model.

Tinder has three models of revenue generation.

1. Tinder Plus

Tinder Plus

Let’s suppose that you are on Tinder for an hour. How many profiles can you swipe right during this time? There are over a million users on Tinder and it is practically impossible to check them all out. This is where Tinder Plus comes in. With Tinder Plus, there is no limitation to the number of swipes you get. You can do an unlimited number of swipes when you pay for it. Just make sure to have a good profile bio to get more matches. 

Price:   $9.99 per month (for users below 30 years age)

                $19.99 (for users above 30 years age)

Features: 

  • Unlimited right swipes
  • 5 daily super likes
  • Unlimited rewind options
  • Option to change your location to anywhere in the world
  • 1 boost every month
  • Ad free swipes

2. Tinder Gold

Tinder Gold

While Tinder Plus gives you a lot of premium features, you can’t get to see who likes your profile. This is where Tinder Gold comes in. With this premium membership plan, you get all the features of Tinder Plus along with the exclusive “Likes you” feature. It is one of the most lucrative services Tinder provides as it shows you the people who are interested in you without you having to swipe through their profile randomly.

Price: $14.99 to $82.99 per month (based on age and location)

Features: 

  • Unlimited right swipes
  • 5 daily super likes
  • Unlimited rewind options
  • Option to change your location to anywhere in the world
  • 1 boost every month
  • Likes you feature
  • More profile control
  • Ad free swipes

3. Sponsored Profiles

Sponsored Profiles

Besides user profiles, Tinder also shows sponsored company profiles in between. From corporate companies to event managers, some businesses pay a huge amount to get their content in front of Tinder users. The content gets displayed in the form of profiles and users can choose to right swipe or left swipe just like they do with user profiles. 

Price: Starts from $9.00 (depends on the requirement & location)


Apart from these three models of revenue generation, Tinder offers a standalone feature that brings them the profits regularly. We’re talking about the profile boost feature.

With the Boost feature, users can increase their profile views by ten times and boost their chances of getting matched up to three times. 

Price:  $1.99 to $3.99 per boost.

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